Posted on 2/8/2019
By David Kelly What’s it like to produce a Super Bowl ad? I have been involved with the production of three ads and worked with several different clients and ad agency creative directors on the whole question of whether they should spend the money on the biggest TV audience of the year. The attitudes range from “We gotta go big,” to “let’s just try to have a solid ad as if it was any other time of the year,” to “I’m not paying that kind of money for a TV audience only to have my ad bashed by places like USA Today, Advertising Age, Adweek and ... read more